As Chief Creative Officer at Breath Death, my primary role is to spearhead the creation, concept development, and strategic direction of the brand’s identity and tone. Tasked with the unique challenge of building an early-concept company and product line from the ground up, I take full responsibility for crafting a bold, irreverent brand that resonates deeply with our target Gen Z audience. This includes developing all creative elements—from product design to marketing campaigns—while ensuring that our brand's disruptive voice reaches and engages the broadest possible audience. My mission is to ensure that every creative output aligns with our vision, propelling Breath Death into a market-leading position with a distinctive edge.