Rough House Games
01
Brand, Art Direction, Web Design
As the Lead Designer, I was responsible for crafting and establishing the visual identity of Rough House Games, ensuring it embodied the studio's bold, in-your-face spirit. This role involved designing and implementing visuals across digital platforms and social media channels, working closely with the in-house team to execute projects with precision and consistency. The goal was to create a distinctive brand presence that resonated with both casual and hardcore gamers.
The brand direction of Rough House Games draws inspiration from the rebellious spirit of 80s and 90s video gaming, encapsulated in a logo mark featuring a unruly kid with a fearless attitude. This design evokes nostalgia for an era where games were action-packed and rule-breaking, focusing on unique, adrenaline-fueled experiences. The visual identity pays homage to the past while delivering a fresh, energetic vibe that appeals to a modern audience, celebrating the unrestrained fun that defined classic gaming.