Champions Ascension
01
Brand, Marketing, UX/UI, Web, & Social Design
As the Lead Designer at Champions Ascension, my role encompassed a broad range of responsibilities aimed at enhancing player engagement and streamlining game interaction. I was pivotal in designing storytelling experiences and overseeing the creation of websites, landing pages, and user interfaces, including daily raffle sites and registration flows. I managed social media assets and accounts, served as a community manager, spearheaded multiple project management initiatives, and even stepped into the limelight as a live stream personality. Additionally, I crafted and strategized executive decks to promote the game's vision and utilized third-party platforms for tool integration. My work extended to developing a robust brand identity for marketing, leading teams in the production of creative content including videos, and curating our presence on streaming platforms like YouTube and Twitch. I also designed print materials for gaming conventions, created and distributed game-related swag, and organized large-scale gaming events to boost player activity. My comprehensive design and management efforts ensured a cohesive and appealing presence on major gaming platforms such as Epic and Steam, contributing significantly to the game's success and community growth. My multifaceted contributions not only propelled the company’s growth but also enriched the gaming community's experience.