With a concept already in place, I worked with the founding family to conceptualize a brand that infused straight-from-the-ranch creativity into every aspect—from devising distinctive brand marks and selecting a vibrant color palette to crafting custom illustrations and engaging copy. My role centered around leading the creative direction to encapsulate the essence and ambitious tone of the brand, ensuring Star Burger stands out in the bustling culinary landscape.

Credits: Gustavo Estevão