Keystone Foundation
01
Brand, Web Design, Social, Art Direction
As an Art Director and Lead Designer for the Keystone Foundation, I worked to craft a compelling brand identity that resonated with their audience. My role extended to designing the website and UX/UI, where I focused on creating an intuitive, engaging experience that aligned with the brand's innovative spirit. I also developed a seamless workflow for players to claim their $KEYS token, ensuring the process was both user-friendly and aligned with the overall visual language. The result was a cohesive brand presence that balanced technological sophistication with accessibility and engagement.